There is a lot of buzz going around about the best digital marketing company in India. But who is really running the show? Is it one man with a big budget and his own army of techies working from his isolated office? Or is it a small startup with seed money from patrons or angel investors?
The truth is that there are hundreds of digital marketing companies operating in India right now. In fact, not many of them have the capacity to compete with the biggest digital marketing company out there – Google. But even if they do, they still don’t have nearly the same reach as the online marketing giants. That’s because they operate their business in a completely different way. Whereas most digital marketers and online marketers focus on improving visibility and ranking for their clients, Google focuses on maximizing traffic and conversions. It’s much more streamlined than that of what I call the ‘big three’ (also – Microsoft, Yahoo and Facebook).
If you look at the services offered by each of the four giants, you’ll see a lot of commonality. For instance, Google’s core business is providing search engine optimization and paid advertising, while Facebook focuses more on social media marketing and e-commerce. But even after that, their core products and services are very different.
That’s why most digital marketers in India prefer to work with Google. They get all their optimization needs done through Google’s in-house team of experts. Moreover, most SEO services in India are done by companies that also provide Microsoft ad-Center and other web-based optimization solutions. So most of the companies out there are already up to date with the latest trends in online marketing and have customized their platforms to reflect those needs. This is why most people consider Google to be the best company to do business in India right now.
But even after all this comparison and analysis, one thing that remains true for all the companies in the SEO industry – is the need for constant innovation and improvement. As the competition in online marketing gets hotter year after year, it is important for a good SEO company to evolve and invest in new technologies and tools for its services. This is where Google stepping in to take over – it has invested heavily in tools and research for its own business and also for helping third party companies in India and around the world. That’s why for anyone thinking of venturing into the Indian service market for any reason – Google is the best digital marketing agency to do business with. However, if you are an Indian entrepreneur who wants to hire an SEO agency to help you boost your online presence – I would recommend the services of Anssi, whom I have had the pleasure of working with (you can check out my blog on that).
Though the scope for a SEO agency in India is relatively smaller than what it is globally – considering the rising number of e-commerce sites and the growing need for content marketing and online SEO services from both local as well as international clients – you still have a lot to gain with a good SEO company. After all, content marketing in India is not a thing of the past but a phenomenon that has developed rapidly over the last few years. Gone were the days when setting up an online store required you to beg your friends and relatives to help you open your store. Today, setting up a store has become much easier because of the emergence of a lot of e-commerce portals in the country – some of which have become quite popular even in countries outside India such as the United Kingdom, which has led to the rise in number of e-commerce stores in India.
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